Magnasubstância was founded in January 2014 by Paulo Teixeira, a seasoned advertising creative with over 30 years of experience in the industry. Throughout his career, he has honed his expertise in developing impactful campaigns across various platforms. Known by his pseudonym Sergei, he is also an award-winning illustrator and comic book author in Portugal, with works published in newspapers and magazines, as well as two comic strip books released by Polvo Publishing (Portugal).
In our advertising agency, creativity is the driving force behind every project. We develop innovative strategies and striking visual identities that make your brand stand out in the market. More than just creativity, we offer closeness and commitment. We are always available to understand your needs and transform your goals into effective and memorable solutions. Working with us means having a dedicated team, ready to respond with speed, innovation and quality. Because your success is our greatest inspiration.
Create a unique language and a sustainable visual memory to add greater value to the brand. To be true partners in the way we relate to the client.
Imagination knows no bounds. Using all our knowledge to be truly creative and present unique and original proposals with great visual impact that stand out from the rest.
Listen to and learn from the client, understand their business and needs, and present appropriate, creative, and intelligent design solutions, optimising their brand.
Highlight the importance of design in enhancing corporate image, balancing creativity and function, and deliver impactful results for our clients.
In a context where the widespread use of artificial intelligence tends to produce standardised and predictable results, the role of the designer becomes the true differentiating factor. Mastering the available tools is not enough — it is essential to apply them with aesthetic sensitivity, critical insight, and an understanding of the human context. It is this combination that turns AI into a powerful ally of creativity. Designers can use AI as a strategic partner to streamline repetitive tasks, explore creative variations, and analyse data more efficiently.
When used with purpose, technology enhances the capacity to innovate.
Artificial intelligence has come to enhance the role of the designer. When applied strategically — combining creativity with contextual understanding, critical thinking, and brand vision — AI enables us to innovate and deliver truly original and distinctive outcomes.
At Magnasubstância, we value and use these tools with intention and originality. By combining AI’s capabilities with our creative vision, we develop unique, relevant solutions with a strong identity. In our view, AI is a powerful ally — one that can lead to authentic solutions and added value for our clients.
Magnasubstancia is a Creative Agency based in Portugal, specialising in graphic design applied to all areas, developing practical and creative solutions in corporate advertising, web, and production. We develop the image of brands and companies, creating all the visual identity needed to make them stand out from the competition and optimise the visual memory of the target audience. A strong and carefully crafted image is the first step in creating effective communication.
Our trusted partners, experts in their fields, are key to bringing our creativity to life and complementing our projects.